Maryland, USA – on October 6, 2010, Larry Neeley, one of Dow-Key Microwave’s Regional Sales Managers, attended the Nas Patuexent River/NAVAIR Technology Expo, which was hosted by the Naval Air Warfare Center Aircraft Division, in Maryland, USA.
Dow-Key Microwave joined about 20 other exhibitors, each with a table-top display of their company’s products, at this four hour expo. During this four hour span of time, between 200 to 600 persons attended, all of which were very influential individuals: including engineers and important decision makers. Participation in this expo not only allowed Dow-Key Microwave to reach significant individuals, but also gave them the opportunity to enhance the company’s brand name, and increase their image, as well as, their visibility. In addition to presenting a showcase of switch products to potential buyers, Dow-Key also received valuable feedback from customers. In summary, participation in an expo such as this one is very beneficial as it presents the opportunity for exposure to an audience that is highly targeted, but typically difficult to reach.